7 years ago080With the bright spotlight that is on social media these days, it may seem like email marketing is no longer as effective as it once was, but a Campaigner "Christmas in July Survey" found that over half of marketers (66%) say email marketing remains the most effective holiday marketing channel.
Email was followed by social media (41%),...
7 years ago087Marketo, the world leader in marketing automation for companies of any size, is hosting a live webinar titled "How to Build a Vibrant Community on Twitter" on Wednesday, July 26, at 10am PT / 1pm ET.
Led by Madalyn Sklar, host of the #TwitterSmarter and #SocialROI chats, the actionable webinar will show how your business can get the...
7 years ago075On Tuesday (July 11), Twitter CEO Jack Dorsey announced the social networking company had hired Ned Segal as its new chief financial officer.
Twitter has a new CFO: @nedsegal! Welcome to the flock
— jack (@jack) July 11, 2017
Segal comes to Twitter from software maker Intuit where he served as the SVP of finance. According to...
7 years ago078Amazon's Twitch announced Tuesday (July 11), that Kate Jhaveri has joined the company as senior vice president of marketing.
News: I'm super stoked to join @twitch to lead marketing and comms! Awesome community, platform and team. This is going to be fun!
— kate jhaveri (@taneyhill) July 11, 2017
The live streaming video...
7 years ago066Twitter Inc (TWTR.N), in its latest step to curb abusive behavior on its platform, rolled out new features on Monday to help users disable notifications from accounts that they want to avoid.
The microblogging website said its "advanced filter settings" will now have options for users to mute notifications from accounts that they do...
7 years ago072
President Trump has been called the 'Twitter-in-Chief'. He also likes to think of himself as America's CEO. Most residents of the 'C-Suite' stay off Twitter, but when a CEO tweets, customers listen. The social media platform has huge potential and comes with deep pitfalls.
Source: money.cnn.com
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7 years ago0145A long-running debate among marketers has been the effectiveness of advertising via social media networks. Almost everyone will agree that social media campaigns are great for boosting the number of likes or getting people to download a free resource. But how do these campaigns really affect the bottom line? Do they really provide a good...
7 years ago0121After a string of terrorist attacks in Western countries over the past couple of years, major technology companies have been the targets of criticism from European government officials, advertiser boycotts, and lawsuits from family members of those killed in terrorist attacks. As a result, such companies are increasing their counter...