7 years ago080With the bright spotlight that is on social media these days, it may seem like email marketing is no longer as effective as it once was, but a Campaigner "Christmas in July Survey" found that over half of marketers (66%) say email marketing remains the most effective holiday marketing channel.
Email was followed by social media (41%),...
7 years ago077
Instagram CEO Kevin Systrom needed someone to implement his plan to overhaul the service.
At a dinner, he asked Kevin Weil, who had gone to Harvard with Mark Zuckerberg and worked at Twitter as a top exec, to take the job.
Soon after Weil joined, Instagram user and advertiser growth took off.
Instagram CEO Kevin...
7 years ago087
Stifel's Scott Devitt says some worries surrounding Snap could be overblown.
Stifel is now one of the minority of Wall Street firms with a positive outlook on Snap.
Stifel upgraded Snpachat-parent Snap shares to buy from hold on Thursday a day after the stock hit a new low since its March IPO.
Analyst Scott Devitt said in...
7 years ago073Little Dragon Media recently surveyed 500 Canadian small business owners and asked: "What part of your company's digital marketing do you struggle with the most?" The Toronto-based web development and digital marketing agency gave all small business owners the following five digital marketing services to choose from: SEO; SMM; Blogging;...
7 years ago072
President Trump has been called the 'Twitter-in-Chief'. He also likes to think of himself as America's CEO. Most residents of the 'C-Suite' stay off Twitter, but when a CEO tweets, customers listen. The social media platform has huge potential and comes with deep pitfalls.
Source: money.cnn.com
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7 years ago067
Catherine Bracy says when Uber announced that it was buying the Sears building in Oakland the local community said, 'No, don't come … we don't see that this is a valuable addition.'"
Her nonprofit, TechEquity Collaborative, wants to bridge the gap between the tech industry and the local community.
A couple of years ago,...
7 years ago0145A long-running debate among marketers has been the effectiveness of advertising via social media networks. Almost everyone will agree that social media campaigns are great for boosting the number of likes or getting people to download a free resource. But how do these campaigns really affect the bottom line? Do they really provide a good...
7 years ago0131When it comes to social media and technology, the go-to age group seems to be the so-called "Millennials." But there's another tech-savvy generation that is set to take the lead in technological progress -- Generation Z. They're not as well-documented as Millennials, but they are powerful drivers in the technology space.
And there are...
7 years ago064Facebook published the following post in its newsroom on June 21, 2017.
Part of our goal in building global community is understanding the needs of people who use Facebook in specific countries and how we can better serve them. In India, we’ve heard that people want more control over their profile pictures, and we’ve been working...
7 years ago0121After a string of terrorist attacks in Western countries over the past couple of years, major technology companies have been the targets of criticism from European government officials, advertiser boycotts, and lawsuits from family members of those killed in terrorist attacks. As a result, such companies are increasing their counter...
8 years ago048Social media is transforming banking relationships in very significant ways, from improving customer service to allowing users to send money to others via online platforms. New financial technology companies are using social media data to help people get access to credit or even simply open a bank account. Social media can even impact...