7 years ago080With the bright spotlight that is on social media these days, it may seem like email marketing is no longer as effective as it once was, but a Campaigner "Christmas in July Survey" found that over half of marketers (66%) say email marketing remains the most effective holiday marketing channel.
Email was followed by social media (41%),...
7 years ago0134A new report from Yes Lifecycle Marketing reveals Millennials are buying from Amazon at a higher rate than Baby Boomers, Generation X, or Generation Z with nearly 80 percent of Millennials reporting a purchase from the online retail giant within the past month.
So, when Amazon Prime Day arrives tomorrow (July 11), Millennials are most...
7 years ago0145A long-running debate among marketers has been the effectiveness of advertising via social media networks. Almost everyone will agree that social media campaigns are great for boosting the number of likes or getting people to download a free resource. But how do these campaigns really affect the bottom line? Do they really provide a good...
7 years ago067Marketing Land contributors Erica Seidel and Nadine Dietz profiled several leading CMOs for their column, "Driving the Modern Marketing Organization." Their goal for the column was "to showcase how leading chief marketing officers were approaching the critical tasks of team organization and talent development, all while facing digital...
7 years ago0101Most people think of artificial intelligence as something out of a science fiction movie. But AIs are already among us. (You likely have one in your pocket.) Their names are Siri, Alexa, Cortana, and Google Home.
And they are all here to stay.
These digital audio assistants from Apple, Amazon, Microsoft, and Google present a unique...
7 years ago0106IBM Recognized for Completeness of Vision and Ability to Execute for IBM Watson Marketing
IBM (NYSE: IBM) today announced that for the seventh consecutive year, Gartner, Inc. has named IBM as a leader in the April 2017 Gartner Magic Quadrant for Multichannel Campaign Management.
IBM offers holistic visualizations of complex...