7 years ago080With the bright spotlight that is on social media these days, it may seem like email marketing is no longer as effective as it once was, but a Campaigner "Christmas in July Survey" found that over half of marketers (66%) say email marketing remains the most effective holiday marketing channel.
Email was followed by social media (41%),...
7 years ago093Facebook CEO Mark Zuckerberg couldn't buy Snapchat - so now he's beating it.
Back in 2013, Snapchat's CEO Evan Spiegel turned down a $3 billion takeover offer from Zuckerberg, but lately the image messaging and multimedia app company has been struggling to keep up with its biggest competitor.
No, not Facebook. Instagram.
After...
7 years ago0145A long-running debate among marketers has been the effectiveness of advertising via social media networks. Almost everyone will agree that social media campaigns are great for boosting the number of likes or getting people to download a free resource. But how do these campaigns really affect the bottom line? Do they really provide a good...