7 years ago077Glossy, a media brand exploring the intersection of fashion and luxury through the lens of digital and tech, is set to host a Hot Topic event on the state of influencer marketing for fashion and beauty brands. The one-day event will be held on August 24 at SUNY Global Center in New York, New York.
Due to the evolution of influencer...
7 years ago088Every day, a story emerges about brands doing influencer marketing wrong. Often, the reason for these brands' errors is inexperience with the marketing tactic.
Big brands like PayPal, Dell and Coca-Cola have been in the influencer marketing space for over the past decade, and that depth of experience has created best practices for how...