7 years ago090Every day, a story emerges about brands doing influencer marketing wrong. Often, the reason for these brands' errors is inexperience with the marketing tactic.
Big brands like PayPal, Dell and Coca-Cola have been in the influencer marketing space for over the past decade, and that depth of experience has created best practices for how...
7 years ago0150Amid immense momentum and growth in 2017, 6sense, a leading B2B predictive intelligence engine for marketing and sales, has another reason to celebrate. Its patent-protected Intelligent Marketing Cloud was just named a Leader by analysts Allison Snow and Laura Ramos of Forrester Research in its report "The Forrester Wave™: Predictive...
8 years ago049Seven vendors topped Forrester's first Wave for Hybrid Cloud Management Solutions, in spite of some confusion in the market as to what exactly "hybrid cloud" means.
Three vendors scored a place as strong contenders.
Scratch below the surface of the cloud computing hype of recent years, and you'll find very few organizations doing a...