SAP announced a new data-as-a-service offering that allows users to buy ready-made big data consumer insights from its Sybase 365 subsidiary.
SAP unveiled its first ever data-as-a-service offering Thursday, at the 28th annual SAPPHIRE NOW conference in Orlando, Florida. The service, SAP Digital Consumer Insight, allows customers to purchase readymade big data customer insights from data collected and aggregated by Sybase 365.
In a press release announcing the service, SAP said the data files or “insights” are based on “near-real-time mobile data,” which provides details like geographic area, gender, age, and the device he or she is using. Using the data, SAP said that customers will be able to improve their local sales, advertising, and marketing.
“A crowd can change from night to night,” said Emma Matthieson, director of marketing for Brooklyn Bowl. “We want to be able to customize the overall experience as much as possible—from music to menu to drink specials.”
Sybase 365 is a standalone subsidiary of SAP. The company’s president, Sethu Meenakshisundaram, said that Sybase 365 collects roughly 40TB of anonymous global data every day. However, SAP Consumer Digital will be based on US customer data to start, with support for more countries added in the future.
Click here to read more.
SOURCE: Tech Republic
Leave a Reply
You must be logged in to post a comment.