As part of its push to be a major provider of cloud computing services, Oracle plans cloud applications that adapt and learn from the data that they process.
Oracle kicked off its Oracle OpenWorld conference in San Francisco Sept. 19 with news of a major artificial intelligence initiative that enables enterprise cloud applications to “learn” as they gather new data.
The news comes at a time of growing interest in AI. Just this week, Oracle competitor Salesforce.com stole a bit of Oracle’s thunder by announcing Salesforce Einstein, which implements AI features across the cloud CRM provider’s applications platform.
Oracle said its Adaptive Intelligent Applications are based on insights gleaned from within Oracle’s Data Cloud, a collection of more than 5 billion consumer and business profiles, with more than 45,000 attributes. These new apps use Oracle’s web-scale data and apply advanced data science to learn and process anonymized data about an organization’s users and their behaviors. Managers and executives can use the apps to get targeted information to customers and employees.
“The insights from these deep analytics build a knowledge base that helps improve business results across organizations,” Oracle said in a statement.
The enterprise applications company identified five business verticals that can directly benefit from these new applications—finance, human resources, marketing, commerce and supply chain.
In the case of finance for example, Oracle said the adaptive intelligence features will make it easier to negotiate better supplier terms during critical financial events, such as the end of a quarter or for a high volume of payables, because the analytics insights are provided with far less manual effort.
The apps will help human resources professionals automatically identify the best job candidates more quickly. In the case of marketing, the potential benefits include helping managers grow revenue with contextual offers and recommended actions for individual consumers. In the supply chain sector, the apps can automatically find the best options to distribute goods around the world while optimizing costs and price for both the buyers and shippers.
IDC analyst Dave Schubmehl said Oracle is riding a trend of “smarter,” more responsive enterprise applications.
“Within the foreseeable future, every enterprise application will be a smart application that intuitively learns from interactions with an enterprise’s data,” said Schubmehl, who is research director of cognitive systems and content analytics at IDC.
“Oracle’s new Adaptive Intelligent solutions take this value proposition a step further. They are set apart from others by allowing the intelligent applications to learn from billions of anonymized consumer and business profiles available from Oracle,” he said.
The Adaptive Intelligent Applications are expected to be available in early 2017, an Oracle spokesperson told eWEEK. “They are not going to be a part of the current Cloud Applications. It’s an add-on app with a separate SKU that will amplify the Oracle Cloud Applications,” the spokesperson said, also noting that pricing has yet to be announced.
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SOURCE: EWeek
David Needle
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