CRM news has been brewing lately. As the CRM software and marketing automation markets continue to morph and change, acquisitions have been defining the marketplace of late. Over the past several weeks, Salesforce, a cloud-based CRM provider, and Marketo, an independent marketing automation software vendor, have undergone major acquisition news and Salesforce suffered a data loss.
First, in early May, Salesforce experienced an outage. The outage resulted from the NA14 database, one of 45 database instances in the U.S., which had been moved several hours prior. While a small number of customers were affected, customers’ lost data was unavailable for several hours.
These kinds of outages are costly and erode trust among customers. They undermine trust not only in the provider, but also in the proposition of the cloud. Brent Leary, a principal at CRM Essentials, says that Salesforce is capable of reinstating that trust.
“In a lot of instances, you would see way more outages when companies have their own servers. There is no system that is up 100% of the time. Still, it’s important for Salesforce to show their customer base they take this kind of thing seriously,” Leary says.
That may be a reason for another piece of Salesforce news. Salesforce also recently announced a partnership with Amazon Web Services that allows Salesforce to have server instances in 12 different international locations. Salesforce is also putting some of its new, high-volume data offerings on Amazon, including IoT Cloud.
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SOURCE: Tech Target
Lauren Horwitz
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