7 years ago053Is it time to shake up marketing? Jared Blank of Bluecore says yes. Should the CMO report to a CDO of some flavor – a chief officer that heads up the digital experience? Barb Mosher Zinck looks at the reasoning behind a marketing department rethink. Her take involves the tricky balance of data and storytelling.
Marketing is very...
7 years ago080Combing big data, new technology, and traditional creative skills is vital to the successful CMO. Here's how to harness them together.
Marketing is increasingly high tech; big data and customer relationship management now have a clear role to play along with the more established creative marketing disciplines.
ZDNet recently spoke...
7 years ago081Uber's had a no-good, very-bad year, and now it has a new executive on board, charged with tackling the notorious workplace culture and leadership problems plaguing the world's most valuable tech startup.
When Uber launched an investigation into its workplace environment in February, it tapped Frances Frei, a well-known expert who has...
7 years ago072A "paradigm shift" is taking place in financial technology.
Venture capital firms, which poured $117 billion into fintech startups from 2012 to 2016, have been pulling back on their investments. Meanwhile, established financial firms are positioned to step up their spending.
In a big note out to clients on May 18 titled "Fintech: A...
7 years ago070Millennials are an integral part of today’s workforce – and their importance is set to grow.
According to a study by Deloitte, they will account for 75% of workers by 2025. So, how can organisations appeal to this growing demographic?
We spoke to Ben Bengougam, Senior Vice President HR - Europe, Middle East & Africa at...
7 years ago061Following a successful pilot project in Munich, design hotel chain Motel One is extending its refugee integration project to Berlin.
In March, five refugees from Syria and Afghanistan aged between 24 and 28 began a pre-apprenticeship work placement at five of the hotel franchises in Berlin.
The placements last six months and upon...
7 years ago091It’s not always obvious how an internal department can benefit from social media.
I hear this all the time: “If I’m the human resources rep for my agency, wouldn’t I just send everyone an email to let them know about programs and deadlines? Why would I use an external social media site?” These questions are understandable,...
7 years ago068Rapid changes in technology have affected businesses in more ways than we can count, from globalization and organizational adjustments to a workforce clamoring for remote and mobile job opportunities — and human resources has had to adapt swiftly. If HR wants to continue to play a critical role in helping businesses anticipate and...
7 years ago046Arista Networks Inc (ANET.N) won a ruling on Thursday in its legal battle with Cisco Systems Inc (CSCO.O) over networking device technology, setting the stage for Arista to undo a U.S. agency's order blocking importation of some of its products.
Arista had asked the U.S. Patent and Trademark Office to review the validity of a patent...
7 years ago0101You can add Skype to the growing list of services copying features straight from Snapchat.
The Microsoft Corp (MSFT.O) communications service on Thursday announced a major redesign of its mobile app, including a “Highlights” feature that lets customers snap photos and videos that will be temporarily visible to their...
7 years ago055Streaming music service Spotify could be floated within a year, a source familiar with the matter told Reuters on Friday, after co-founder Martin Lorentzon told Swedish radio a listing was not in the pipeline.
Reuters reported last month that Spotify, working with investment banks Morgan Stanley (MS.N), Goldman Sachs Group Inc (GS.N)...
7 years ago044Pioneering entrepreneur Mary Kay Ash, Founder of Mary Kay Cosmetics, once said: “There are two things people want more than sex and money - recognition and praise.”
She has a point. 69% of employees prefer praise and recognition from their managers over and above money, according to Gallup. The management consulting firm’s...