7 years ago089Symantec Corp (SYMC.O) is acquiring Israeli cybersecurity startup Fireglass, the company said on Thursday, in a small deal designed to boost its products that protect corporate email and web browsing from threats.
Symantec is paying an undisclosed sum for the Tel Aviv-based company of about 40 employees. Fireglass specializes in an...
7 years ago071As a Toronto-based pastor, Nicholas Kusmich was making about $23,000 ($30,000 in Canadian dollars) a year. That was until he found out about Facebook marketing.
He quit his day job, started an online business and used Facebook to market it. Eventually, he turned his experience into a consulting and Facebook marketing agency called H2H...
7 years ago0110Microsoft has announced a reorganization of its global sales force and marketing operations.
The reorganization is part of the company's effort to place greater focus on artificial intelligence and the cloud as it competes with companies like Amazon and Google's parent company, Alphabet, for customers who want to make use of cloud...
7 years ago086When the largest content marketing event in the world (#CMWorld 2017) returns to Cleveland in September, best-selling author and Pulitzer Prize winner, Colson Whitehead, will be there to deliver a keynote address. Content Marketing Institute, a UBM company, made the announcement today.
Whitehead is best known for his most recent...
7 years ago089Forbes, in partnership with Sprinklr and LinkedIn, recently released its 2017 list of The World's Most Influential CMOs.
Dean Evans, the chief marketing officer (CMO) for Hyundai Motor America, was ranked No. 29 and was the second-highest automotive industry CMO on the list.
Jerry Flannery, president and CEO of Hyundai Motor...
7 years ago077In its July 2017 issue, Beauty Store Business Magazine named 5W Public Relations (5WPR) a top beauty marketer.
5WPR, which is a top 15 independently owned PR firm and a top 3 beauty PR firm as ranked by leading public relations industry magazine and website, represents a host of beauty brands for skin, hair, oral care, cosmetics,...
7 years ago061Marketing Land contributors Erica Seidel and Nadine Dietz profiled several leading CMOs for their column, "Driving the Modern Marketing Organization." Their goal for the column was "to showcase how leading chief marketing officers were approaching the critical tasks of team organization and talent development, all while facing digital...
7 years ago070Jude McColgan has been named the new CEO of Localytics, a leading mobile app marketing, automation, and engagement platform. McColgan will replace Raj Aggarwal, co-founder and current CEO of the company, who is expecting McColgan to lead Localytics into its next phase of growth. The top-level hire comes as Localytics achieves the major...
7 years ago0100Royal Caribbean is inviting fans to experience a one of-a-kind underwater adventure through the lens of Snapchat Spectacles. For five days - June 21 to June 25 - viewers will be able to immerse themselves in the ocean through the company's Snapchat channel @RoyalCaribbean, while using a custom-designed scuba mask dubbed "SeaSeekers." The...
7 years ago0139Amid immense momentum and growth in 2017, 6sense, a leading B2B predictive intelligence engine for marketing and sales, has another reason to celebrate. Its patent-protected Intelligent Marketing Cloud was just named a Leader by analysts Allison Snow and Laura Ramos of Forrester Research in its report "The Forrester Wave™: Predictive...
7 years ago065Sending iMessages isn’t just for friends. It’s for business owners and their customers, too. That’s the case now more than ever thanks to Apple’s new Business Chat, described as a “powerful new way for businesses to connect with customers directly in Messages.” If you’re peddling goods or services and need to stay in touch...
7 years ago0101Marketers are increasingly using more channels to reach customers, pondering their strategy for artificial intelligence and augmenting email, which delivers solid returns, with new technologies.
Those takeaways were among the highlights of a survey conducted by Salesforce. Executives walked through the findings with a customer at...