Bill Macaitis Joins Catalant Technologies as Strategic Marketing Advisor

8 years ago0571 Catalant Technologies, the company redefining how top enterprises access talent, announced today the addition of Bill Macaitis to its marketing leadership team. Macaitis, who previously served as Chief Marketing Officer at Slack Technologies Inc., will work as a strategic marketing advisor. He will be responsible for assisting product...

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66% of Marketers See Email as Most Effective Holiday Marketing Channel, Study Finds

8 years ago0384 With the bright spotlight that is on social media these days, it may seem like email marketing is no longer as effective as it once was, but a Campaigner "Christmas in July Survey" found that over half of marketers (66%) say email marketing remains the most effective holiday marketing channel. Email was followed by social media (41%),...

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Marketo to Host Actionable Webinar, "How to Build a Vibrant Community on Twitter," on July 26

8 years ago0385 Marketo, the world leader in marketing automation for companies of any size, is hosting a live webinar titled "How to Build a Vibrant Community on Twitter" on Wednesday, July 26, at 10am PT / 1pm ET. Led by Madalyn Sklar, host of the #TwitterSmarter and #SocialROI chats, the actionable webinar will show how your business can get the...

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Glossy Hot Topic Event to Explore the Evolution of Influencer Marketing In Fashion, Luxury, and Beauty

8 years ago0443 Glossy, a media brand exploring the intersection of fashion and luxury through the lens of digital and tech, is set to host a Hot Topic event on the state of influencer marketing for fashion and beauty brands. The one-day event will be held on August 24 at SUNY Global Center in New York, New York. Due to the evolution of influencer...

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How Partnering With Pandora for a Mobile-First Marketing Strategy Paid Off for Lane Bryant

8 years ago0400 Last year, when plus-size women's wear retailer Lane Bryant decided to pursue a mobile-first, mixed-media strategy, some might have questioned if its partnership with Pandora would work. Well, according to a report published today (July 13) in Women's Wear Daily, it did work. And it paid off - in a big way. During the crowded holiday...

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Ahead of Prime Day, New Data Reveals Millennials Shop More Frequently on Amazon Than Any Other Generation

8 years ago0516 A new report from Yes Lifecycle Marketing reveals Millennials are buying from Amazon at a higher rate than Baby Boomers, Generation X, or Generation Z with nearly 80 percent of Millennials reporting a purchase from the online retail giant within the past month. So, when Amazon Prime Day arrives tomorrow (July 11), Millennials are most...

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Survey: When It Comes to Digital Marketing, Canadian Small Business Owners Struggle With Social Media Community Development the Most

8 years ago0394 Little Dragon Media recently surveyed 500 Canadian small business owners and asked: "What part of your company's digital marketing do you struggle with the most?" The Toronto-based web development and digital marketing agency gave all small business owners the following five digital marketing services to choose from: SEO; SMM; Blogging;...

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GS Marketing Unveils GSM Social Advertising

8 years ago0477 GS Marketing, a full-service direct marketing and digital agency specializing in the automotive industry, has formally unveiled GSM Social Advertising. The new product offers an additional marketing channel that propels a dealer's marketing strategy and increases online and in-store traffic to their dealership. The company described...

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China's Leeco Founder Resigns as Chair of Listed Unit After Public Plea for Patience

8 years ago0392 The founder of China's debt-laden LeEco resigned as chairman of its main listed unit on Thursday, just hours after making a public plea for patience amid a deepening financial crisis at the entertainment, electronics and electric vehicles group. Leshi Internet Information & Technology Corp Beijing said Jia Yueting will remain...

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Digital Agencies Wunderman and POSSIBLE Join Forces to Form Global Powerhouse

8 years ago0395 Wunderman, the leading global digital agency, today announced that POSSIBLE, a multi-service digital agency, has joined its group. The enlarged group will have the scale, expertise and global reach to better meet the demands of global marketers today and in the future. POSSIBLE, a WPP agency created in 2011, will continue to operate as...

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Uber Suspends Unlicensed Service in Finland Until Next Year

8 years ago0309 Uber said on Thursday it would suspend its unlicensed service UberPOP in Finland until a law deregulating the taxi market comes into effect next year. The U.S. ride-hailing company has come under fierce pressure from traditional taxi drivers and regulators across Europe who accuse it of unfair competition and skirting traditional...

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Dish, Amazon Chiefs Discuss Wireless Partnership: WSJ

8 years ago0301 Dish Network Corp (DISH.O) Chief Executive Charlie Ergen and Amazon.com Inc (AMZN.O) head Jeff Bezos have discussed a partnership to enter the wireless business, the Wall Street Journal reported, citing people familiar with the matter. Amazon could help bankroll a network Dish is building focused on the "Internet of Things", and could...

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