Oracle is holding court with analysts ahead of its CloudWorld conference in New York as it makes its case that its as-a-service strategy can offset its on-premise business.
Oracle is moving closer to what some analysts predict will be a cloud moment of truth for its big transition to a subscription-based business model and the company is starting to have enough reference customers to make its case.
The enterprise applications and database company’s CloudWorld powwow in New York kicks off Wednesday. CloudWorld is a series of regional events where Oracle pitches enterprise and business decision makers on its cloud wares. Last year, Oracle outlined how it would make its software easier to consume and maintain.
This year, Oracle has been allowing more of its customers do the talking. Reference customers are a big deal in enterprise software as industries tend to follow each other. Meanwhile, customers with decent stories to tell help Oracle’s case that it’s a cloud player. Wall Street has put Oracle in a “prove it” corner and frets about whether it can grow cloud fast enough to offset enterprise licenses. Oracle’s fiscal second quarter was mixed.
For Oracle, the game is pretty clear. Convert its customers to its cloud products over time. The challenge is that Salesforce, Workday and a bevy of others are aiming at Oracle and have had traction. However, there is evidence that Oracle can convert customers and keep its stack intact. Boingo Wireless CEO David Hagan went with Oracle’s enterprise planning cloud as it upgraded from Great Plains, now owned by Microsoft. The win for Hagan was that Oracle’s enterprise cloud tied to its on-premise financial planning tools, which are used by Boingo. The upgrade took six months and Hagan, a veteran of more than a few traditional enterprise resource planning implementations, sees Oracle differently than before.
Now Oracle still has a cloud menu that’s massive, but its case is that it can grab a foothold with existing customers and build from there.
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SOURCE: ZDNet
Larry Dignan
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