New analytics capability makes Salesforce the ‘smartest CRM in the world’
Salesforce (NYSE:CRM) is one company that knows how to stay in the news. Hot on the heels of Oracle’s (NYSE:ORCL) OpenWorld conference, Salesforce launched Einstein, its artificial intelligence platform, two hours before Oracle’s big event kicked off.
Even if you ignore the timing, the launch of AI-based capabilities for Salesforce customers is an important milestone for the company, one that can keep full-service cloud providers from poaching its clients.
Amazon (NASDAQ:AMZN), Microsoft (NASDAQ:MSFT) and especially IBM (IBM) have been beefing up their artificial intelligence deep learning capabilities. Most of these products are delivered in the as-a-service mode, making it easy for clients to try out the product while allowing these companies to more effectively reach a wide audience in a short period of time through online advertising.
Salesforce’s strength is essentially in business management software. It is the leader in the Customer Relationship Management (NYSE:CRM) segment and has forced big names such as Oracle and SAP (SAP) to be happy with second and third positions in the market. But even more significant than its dominant position in this space is that this is software delivered in a pay-as-you-go model.
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SOURCE: Guru Focus
Shudeep Chandrasekhar
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