7 years ago079Organizations are largely aware that they have widening skills gaps within their workforces. But according to a report from CompTIA, the world's leading technology association, many organizations are struggling to find solutions to narrow those skills gaps.
600 business and technology executives were surveyed for CompTIA's "Assessing...
7 years ago069Marketing Land contributors Erica Seidel and Nadine Dietz profiled several leading CMOs for their column, "Driving the Modern Marketing Organization." Their goal for the column was "to showcase how leading chief marketing officers were approaching the critical tasks of team organization and talent development, all while facing digital...
7 years ago088Every day, a story emerges about brands doing influencer marketing wrong. Often, the reason for these brands' errors is inexperience with the marketing tactic.
Big brands like PayPal, Dell and Coca-Cola have been in the influencer marketing space for over the past decade, and that depth of experience has created best practices for how...
7 years ago0101Most people think of artificial intelligence as something out of a science fiction movie. But AIs are already among us. (You likely have one in your pocket.) Their names are Siri, Alexa, Cortana, and Google Home.
And they are all here to stay.
These digital audio assistants from Apple, Amazon, Microsoft, and Google present a unique...
7 years ago0145Amid immense momentum and growth in 2017, 6sense, a leading B2B predictive intelligence engine for marketing and sales, has another reason to celebrate. Its patent-protected Intelligent Marketing Cloud was just named a Leader by analysts Allison Snow and Laura Ramos of Forrester Research in its report "The Forrester Wave™: Predictive...
7 years ago074Marketo, the world leader in marketing automation for companies of any size, is hosting a live webinar titled "Introduction to Marketing Operations" on Tuesday, June 27, at 10am PT / 1pm ET.
Led by Tanya Chu, the Senior Manager on the Marketing Operations team at Marketo, the 15-minute webinar will be short, easy-to-digest, and...
7 years ago046Harley-Davidson really knows how to make a splash in order to market its brand.
The company is taking over an entire town in North Dakota and ensuring that all eligible residents get their motorcycle driver's license.
The town is Ryder, North Dakota, and city officials have agreed to change its name to "Riders." The town only has...
7 years ago065Slack’s head of global marketing came to her career in an unusual way. Unlike many marketers who hold business and marketing degrees, Kelly Watkins earned degrees in theology from Abilene Christian University.
When asked about her start in marketing, Watkins said she is fascinated by the ways people build systems that help them...
7 years ago073New York-based marketing firm enjoys fourth consecutive quarter as top performer
Richard Allen, Inc., a leading sales and marketing firm headquartered in New York, began 2017 continuing its award-winning work on behalf of a major wireless company. The company earned the prestigious "Campaign Cup" for the fourth straight quarter,...
8 years ago074Like infomercials, content marketing is a crafted method of selling a product or service. However, unlike infomercials, customers aren't tuning content out. And statistics show that content marketing is much more effective than traditional marketing methods.
Consider this:
A survey by Kapost and Eloqua found that, per dollar,...