7 years ago085Marketing Week, a leading UK magazine for marketing jobs, marketing news, opinion and information, is set to bring back its 12-week marketing course in September. The course, which is taught by marketing professor and Marketing Week columnist Mark Ritson, aims to inspire anyone involved in marketing by offering tools they need to become...
7 years ago0124Catalant Technologies, the company redefining how top enterprises access talent, announced today the addition of Bill Macaitis to its marketing leadership team.
Macaitis, who previously served as Chief Marketing Officer at Slack Technologies Inc., will work as a strategic marketing advisor. He will be responsible for assisting product...
7 years ago074With the bright spotlight that is on social media these days, it may seem like email marketing is no longer as effective as it once was, but a Campaigner "Christmas in July Survey" found that over half of marketers (66%) say email marketing remains the most effective holiday marketing channel.
Email was followed by social media (41%),...
7 years ago086Marketo, the world leader in marketing automation for companies of any size, is hosting a live webinar titled "How to Build a Vibrant Community on Twitter" on Wednesday, July 26, at 10am PT / 1pm ET.
Led by Madalyn Sklar, host of the #TwitterSmarter and #SocialROI chats, the actionable webinar will show how your business can get the...
7 years ago070Fresh off a new food safety scandal involving a suspected norovirus outbreak at a store in Virginia, Chipotle is attempting to disrupt the news cycle today with a marketing stunt: The burrito chain has recruited Wu-Tang Clan member and all-around musical genius RZA to aurally interpret its ingredients.
Called Savor.Wavs, the...
7 years ago074Glossy, a media brand exploring the intersection of fashion and luxury through the lens of digital and tech, is set to host a Hot Topic event on the state of influencer marketing for fashion and beauty brands. The one-day event will be held on August 24 at SUNY Global Center in New York, New York.
Due to the evolution of influencer...
7 years ago065Last year, when plus-size women's wear retailer Lane Bryant decided to pursue a mobile-first, mixed-media strategy, some might have questioned if its partnership with Pandora would work.
Well, according to a report published today (July 13) in Women's Wear Daily, it did work. And it paid off - in a big way. During the crowded holiday...
7 years ago072Amazon's Twitch announced Tuesday (July 11), that Kate Jhaveri has joined the company as senior vice president of marketing.
News: I'm super stoked to join @twitch to lead marketing and comms! Awesome community, platform and team. This is going to be fun!
— kate jhaveri (@taneyhill) July 11, 2017
The live streaming video...
7 years ago070
Tying a CRM to marketing and sales platforms boosts data flows and adoption rates and tears down organizational barriers.
Earlier this year, Linedata and Aite released a joint report on the drivers and disruptors of financial services. The study found that one of the top challenges for North American firms in 2017, particularly...
7 years ago064There is no future for marketing.
AI, VR, VRS, holography, real-time marketing, branded apps, brand-based gaming, interactives, drones (UAVs), wearables, personalisation, targeted video content, autonomous technologies, expanded and manufactured social media networks, marketing technologies and data scientists. All will be (are and...
7 years ago069GS Marketing, a full-service direct marketing and digital agency specializing in the automotive industry, has formally unveiled GSM Social Advertising.
The new product offers an additional marketing channel that propels a dealer's marketing strategy and increases online and in-store traffic to their dealership. The company described...
7 years ago071As a Toronto-based pastor, Nicholas Kusmich was making about $23,000 ($30,000 in Canadian dollars) a year. That was until he found out about Facebook marketing.
He quit his day job, started an online business and used Facebook to market it. Eventually, he turned his experience into a consulting and Facebook marketing agency called H2H...
7 years ago0110Microsoft has announced a reorganization of its global sales force and marketing operations.
The reorganization is part of the company's effort to place greater focus on artificial intelligence and the cloud as it competes with companies like Amazon and Google's parent company, Alphabet, for customers who want to make use of cloud...