7 years ago074With the bright spotlight that is on social media these days, it may seem like email marketing is no longer as effective as it once was, but a Campaigner "Christmas in July Survey" found that over half of marketers (66%) say email marketing remains the most effective holiday marketing channel.
Email was followed by social media (41%),...
7 years ago066
Global fund managers cut U.S. stock market allocation to a more than 9-year low.
The managers see Nasdaq as the most crowded trade in the world.
Tech has been the largest overweight 80 percent of the time since 2008, but the managers reduced it to second largest in June.
Fund managers see Nasdaq stocks as the most crowded...
7 years ago075(Reuters) - Facebook Inc (FB.O) is in early talks with several news publishers about how its social media site can better support subscription business models, the company's head of news partnerships, Campbell Brown, said in a statement on Wednesday.
The statement comes a day after TheStreet reported that Facebook plans to launch a...
7 years ago072
Instagram CEO Kevin Systrom needed someone to implement his plan to overhaul the service.
At a dinner, he asked Kevin Weil, who had gone to Harvard with Mark Zuckerberg and worked at Twitter as a top exec, to take the job.
Soon after Weil joined, Instagram user and advertiser growth took off.
Instagram CEO Kevin...
7 years ago083
Stifel's Scott Devitt says some worries surrounding Snap could be overblown.
Stifel is now one of the minority of Wall Street firms with a positive outlook on Snap.
Stifel upgraded Snpachat-parent Snap shares to buy from hold on Thursday a day after the stock hit a new low since its March IPO.
Analyst Scott Devitt said in...
7 years ago090Facebook CEO Mark Zuckerberg couldn't buy Snapchat - so now he's beating it.
Back in 2013, Snapchat's CEO Evan Spiegel turned down a $3 billion takeover offer from Zuckerberg, but lately the image messaging and multimedia app company has been struggling to keep up with its biggest competitor.
No, not Facebook. Instagram.
After...
7 years ago041Facebook Inc said on Tuesday that it was testing advertising on its Messenger app globally as the world's largest social media company looks to further monetize its popular chat service.
Ads will be displayed on the home tab of the Messenger app, Facebook said, adding that users clicking on the ads will either be taken to the...
7 years ago072Amazon's Twitch announced Tuesday (July 11), that Kate Jhaveri has joined the company as senior vice president of marketing.
News: I'm super stoked to join @twitch to lead marketing and comms! Awesome community, platform and team. This is going to be fun!
— kate jhaveri (@taneyhill) July 11, 2017
The live streaming video...
7 years ago059
Raymond James is bullish on Nike's recent moves to sell on social media and e-commerce platforms.
The firm initiates coverage on the company with an outperform rating and a price target of $71, representing 23 percent upside from Wednesday's close.
Raymond James made Nike its "top pick" in the consumer sector...
7 years ago036WHEN MOST PEOPLE think about diversity, they think recruiting and hiring, and it ends there. They are mistaken.
To be successful, a company's stated commitment to diversity must go beyond recruiting and tracking gender, race, nationality, sexuality, and age of employees in an HR system. True diversity, and more importantly inclusion,...
7 years ago069GS Marketing, a full-service direct marketing and digital agency specializing in the automotive industry, has formally unveiled GSM Social Advertising.
The new product offers an additional marketing channel that propels a dealer's marketing strategy and increases online and in-store traffic to their dealership. The company described...
7 years ago071As a Toronto-based pastor, Nicholas Kusmich was making about $23,000 ($30,000 in Canadian dollars) a year. That was until he found out about Facebook marketing.
He quit his day job, started an online business and used Facebook to market it. Eventually, he turned his experience into a consulting and Facebook marketing agency called H2H...
7 years ago044Facebook Inc (FB.O) is challenging a gag order from a U.S. court that is preventing the company from talking about three government search warrants that it said pose a threat to freedom of speech, according to court documents.
Facebook said it wants to notify three users about the search warrants seeking their communications and...