8 years ago074Like infomercials, content marketing is a crafted method of selling a product or service. However, unlike infomercials, customers aren't tuning content out. And statistics show that content marketing is much more effective than traditional marketing methods.
Consider this:
A survey by Kapost and Eloqua found that, per dollar,...
8 years ago049The HR market has become suite-obsessed – but employee engagement vendor Workstride is doing something about that. In my interview with Workstride CEO Jim Hemmer, he explains why HR vendor consolidation did a disservice to employee engagement, and why customers gain from a different approach.
Much of the sex appeal in the HR...