7 years ago085When the largest content marketing event in the world (#CMWorld 2017) returns to Cleveland in September, best-selling author and Pulitzer Prize winner, Colson Whitehead, will be there to deliver a keynote address. Content Marketing Institute, a UBM company, made the announcement today.
Whitehead is best known for his most recent...
8 years ago069Like infomercials, content marketing is a crafted method of selling a product or service. However, unlike infomercials, customers aren't tuning content out. And statistics show that content marketing is much more effective than traditional marketing methods.
Consider this:
A survey by Kapost and Eloqua found that, per dollar,...