Like infomercials, content marketing is a crafted method of selling a product or service. However, unlike infomercials, customers aren’t tuning content out. And statistics show that content marketing is much more effective than traditional marketing methods.
Consider this:
- A survey by Kapost and Eloqua found that, per dollar, content marketing produces three times more leads than paid search marketing.
- According to Demand Metric, “60% of people are inspired to seek out a product after reading content about it.”
Over two-thirds of businesses are now engaged in content marketing, but jumping in without a strategy is not a good idea. You have to learn how to create and distribute content that’s strategically designed to attract and engage your target audience. You have to learn how to create a dialogue with potential customers and then use that dialogue to influence your prospects to buy from you or join your cause.
Good content marketing takes time and resources to set up and execute properly. And only 4 in 10 content marketers consider themselves to be successful at it. Why so few? Because most budding content marketers don’t know where to look for help.
Thankfully, the search for a content marketing strategy can be over for you. HubSpot, the popular inbound marketing and sales platform, has teamed with global freelancing site, UpWork, to produce a free ebook, showing newcomers to content marketing how to do it and how to do it right. Their ebook offers real-world ideas for figuring out what content to create, hiring the right team to create it, and coordinating the creation process.
The Content Marketer’s Sure-Fire Strategy for Success will show you:
- 6 tips for creating results-driven content
- How to find great content ideas
- How to avoid the most common (and costly) content marketing mistake
- How to secure and organize talented content creators
- How to create a content flow process for maximum consistency
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