Coca-Cola Co.’s New CEO Gives THIS Advice to Staff

James Quincey, Coca-Cola Co.’s new Chief Executive, replaced outgoing boss Muhtar Kent at the beginning of this month.

In an interview this week Quincey revealed what he wants staff to do: make mistakes.

The societal understanding that sugar consumption needs to be curbed has, and will continue to, affect how the world’s largest beverage company operates.

“I’m not sure fear of failure is entirely wrong, except when it leads to inaction,” he said. “If you’re trying to do something different on Coke, failure is big and emblematic.” Call it ‘New Coke Syndrome’ – after the cataclysmic 1985 attempt at reformulating. But, he insists: “If we’re not making mistakes, we’re not trying hard enough.”

The incoming CEO is also allowing employees to say that Coke isn’t their favourite brand in the company’s portfolio.

“If we are to be a total beverage company, it has to be okay for consumers to say something else is their favourite brand,” he justified. “Therefore, it has to be OK for an employee to say something else is their favourite brand.”

Source: https://www.hrgrapevine.com/content/article/news-2017-05-10-coca-cola-co-s-new-ceo-gives-this-advice-to-staffHR