Microsoft on Tuesday showed off the next incarnation of a major software product called Dynamics 365, stuffed full of new features and artificial intelligence.
Microsoft has been teasing Dynamics 365 for a while now, as is its custom. On Tuesday the company announced that Dynamics 365 will be will be available to customers worldwide beginning November 1.
This is the product that goes head-to-head with Salesforce, as well as Oracle and SAP.
Dynamics 365 is cloud software that has combined what’s known as CRM or customer relationship management software – used by salespeople to track prospects and customers (a market Salesforce leads) – with ERP or enterprise resource management software. ERP is financial, manufacturing, and supply chain management software, a market where SAP is the biggest player, followed by Oracle.
This new product is one of the main reasons that Microsoft bought LinkedIn for more than $26 billion. Dynamics 365 includes new applications that sift through data stored in Microsoft documents, the CRM/ERP system, and social media like LinkedIn to provide sales leads and business insights for marketing campaigns.
Microsoft had previously said that it plans to start a price war with the main CRM players, particularly Salesforce.
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SOURCE: Business Insider
Julie Bort
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