2016 has been the year of the unexpected. From a Trump presidency to Brexit, I think I speak for most us when I say that I’m more than damn ready for a fresh start.
There’s a lot to look forward to in 2017 but not all change is bad. Especially when we’re discussing significant changes in digital marketing, specifically within the world of influencer marketing. As marketing budgets continue to shrink and brands become more pressed for a better ROI, the industry is in for a big shift and our insight’s team is on the forefront.
In true marketer fashion, we’re always looking to stay ahead of the curve and to learn from the past. So our dedicated insights team has put together our “Tap Ten” list of predictions for the industry that will help marketers develop a sound strategy in the new year.
Without further ado, we bring you our Tap Ten 2017 Predictions:
- Authenticity Will Be Questioned: After decades of use, the veneer on celebrity endorsements will finally crack and brands will come to realize that fame does not automatically bring influence. I mean, really, do you think Kim Kardashian drives a Buick?
- Agencies Who Build Practices Around Influencer Marketing Will Win: Agencies that are already investing in influencer marketing as a core competency and building practices at scale will win business and drive their own revenue/growth.
- Marketing Technology Will Become Accessible and Further Differentiate Challenger Brands: With limited resources, smaller brands need efficient ways of reaching the right consumers in order to steal share away from established competitors. They will seek solutions that reduce strain on their human resources without straining their budgets, squeezing the highest possible ROI out of any campaign and marketing spend.
Source: Forbes / Promise Phelon
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